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Cradle to Cradle - Remaking the Way We Make Things Michael Braungart, William McDonough
Publisher: North Point Press

McDonough is an American architect, founding principal of William McDonough + Partners, co-founder of McDonough Braungart Design Chemistry, and co-author of Cradle to Cradle: Remaking the Way We Make Things. Environmentalists are normally the last people to be called shortsighted, yet that's essentially what architect McDonough and chemist Braungart contend in this clarion call for a new kind of ecological consciousness. €�Cradle to Cradle: Remaking the Way We Make Things” by William McDonough and Michael Braungart 745.2 MC. It is a guidebook on how to save – even improve – the planet. This post is by US journalist Jim Witkin, based on an interview with William McDonough, co-author of a seminal book on the circular economy, Cradle to cradle: remaking the way we make things. However, I have noticed that many leaders still don… Hosted by OverBlog. Cradle to Cradle – Remaking the Way We Make Things April 18, 2010. Hedy reviews “Cradle to Cradle” by William McDonough and Michael Braungart. Here is an ambitious book, that was immensely successful when it was first released in 2002 (300 000 copies were sold in the Englishversion alone). A manifesto for a radically different philosophy and practice of manufacture and environmentalism “Reduce, reuse, recycle” urge environmentalists; in other words, do more with less in order to minimize damage. Book cover for cradle to cradle Cradle to Cradle (by William McDonough and Michael Braungart) came out in 2002. Posted by Mansi Thakkar in Uncategorized. Cradle to Cradle: Remaking the Way We Make Things is a manifesto for a paradigm shift in the way human beings make, use, dispose of, and recycle products.